Here's what the Sun TV Critic, Ally Ross, thought of the show (not a lot basically, but that's no different from most shows he reviews).
SUNDAY night, 7pm, and Noel Edmonds seems to be asking if there’s anything more annoying than “red tape”.
A good question.
So, off the top of my head: Emotional blackmail, product placement, control freaks, egomaniacs, hypocrisy, scare-mongering, insincerity, nutbags who bang on about cosmic ordering and Andi Peters are all more annoying than red tape.
In short, almost everything about Noel’s HQ, on Sky1. The maddest TV show you never did see.
A deranged hotchpotch of House Party, That’s Life, Hearts Of Gold and Challenge Anneka, with Noel performing “random acts of kindness”/free advertising.
One man’s attempt to heal Broken Britain, with help from: Bianca Gascoigne, Nell McAndrew, the Gladiators, Rolf Harris, Noel Edmonds’ dog, a pantomime camel and Keith Chegwin dressed as a singing wheelie bin. A case of so far, so gah-gah.
But, of course, the real edge-tipper here was Kim Jong Noel himself. A man who’s had, by any standards, an interesting week.
He started it being followed by two celestial orbs and vowing to go to jail rather than pay his BBC licence fee. He ended it like a man on a mission.
Exactly what that mission is still escapes me. But Noel clearly thinks he follows in the footsteps of Bob Geldof, Winston Churchill and Nelson Mandela.
I, on the other hand, think he follows in the footsteps of David Icke.
This is the turquoise tracksuit phase of Noel’s career.
And, like all cult leaders/snake oil salesmen, he started NHQ with an end-is-nigh view of Britain (“The politicians have failed”), asking questions to which the only possible answer could be “Yes”.
“Are you concerned with lack of freedom?
“Would you like to be part of a fairer Britain?” “Are you unhappy with life in Britain today?” Right now? Between 7 and 8.30pm, September 14, 2008. Definitely.
Though I think you know the solution to all these problems, don’t you?
The Reverend Noel, who was all over this one like an avenging angel.
One minute he was dispensing Noel’s Organ Donor Cards (Who gets his ego?) and claiming “This could be the most important commercial break in television history”.
The next he was singing a “Bonkers Britain” ditty with Cheggers, and denouncing the evils of Worcester City Council, who have almost, but not really, banned ice-cream van jingles.
Overall effect was meant to be “energising”. But I just found the show downright, bloody nutzoid and it ended with the truly bizarre sight of Noel asking his dog if he’d “enjoyed that”.
The dog remained silent. You suspect it was still coming to terms with the idea of Mr Blobby saving the nation.
Or it may have been panting at the nerve of Noel Edmonds denouncing politicians and the BBC, despite the fact he donated a £150,000 gift to the Labour Party in 2005, grew obscenely rich off the licence fee and filmed NHQ in rented BBC studios.
Either way, his final Random Act Of Free Advertising was to rescue one couple stranded by the XL collapse.
“That’s what we’ve done. What are you going to do?” he demanded, somewhat menacingly.
A suggestion, for all XL victims.
Contact visitmalta.com, who donated the “free” holiday, and tell them Noel Edmonds sent you.
Then, and only then, will you understand his real Sunday night message.
Noel’s FUHQ.
http://www.thesun.co.uk/sol/homepage/ne ... 556133.ece