KP wrote:
They're almost certainly seeing if the show can compete on Saturday nights, so that they can decide if a full primetime run (with bigger money?) is worth considering.
I think that would work, but we must remember what happened with Weakest Link...
I certainly think they are going about it the right way, by just testing the water on a Saturday night rather than suddenly moving the whole show every night to a later time.
Noel Edmonds was recently on Des and Mel and was asked about moving the show to primetime and he said he was very cautious about this because the show has found a very nice niche audience that has built up a big following over a short period of time, and he was very concerned that the producers could affect the success by pushing the show too quickly and burning out the show.
The show has certainly done very well in a short period of time and built up a great following, it would be an enormous shame if the producers played around with the show too much, possibly trying to cash in on the success too quickly and end up killing the show. As the saying goes 'if it isn't broke, don't fix it'.