I've just got an email off channel 4 about a live ad on telly this evening at 8.10pm in the middle of Come Dine with Me. It'll be the latest in the collection of Honda ads with likes of the orchestra and the one where all the car parts link up and roll into each other. It's called difficult is worth doing and from the pictures I've seen it definitely will be...


http://difficultisworthdoing.typepad.com/

Has there ever been any live ads before?

Question

Why are Channel 4 emailing you????

Sounds like it might be worth a watch.

Channel4sales email me for some reason...

I just heard on ze news it is the first live ad since the 50's.

I guess i've just missed it then?

I'll wait for someone to YouTube it or watch it on C4+1 which isn't technically live.

Did anyone see it?

I saw it, i thought it was cool, there was just a heap of people jumping out of a plane and sky-diving while spelling the letters H O N D A, i thought it was great as they did it live! Wonder if they will do it again?

I only saw the last half of it after forgetting completely...

It must have been quite impossible logistically with the timings and everything.

On Radio 2 the person in charge of Honda UKs advertising said there may be more live ones but this was the sort of advert for their new set of adverts starting on Sunday. (Honda like to think out the box )

If not youtube, it should be on the www.honda.co.uk website soon.

This can now be seen at www.channel4sales.com and presumably www.honda.co.uk as well...

A very good ad, very well done by the people doing it.

There is indeed a better quality version of it at http://www.honda.co.uk/accord/ along with a short video about how it was made.