Let's look at a dictionary definition of 'courage'.
Those responsible for dictionary.com wrote:
1. the quality of mind or spirit that enables a person to face difficulty, danger, pain, etc., without fear; bravery.
Ambiguous in the context of financial risk-taking. Is it 'don't be afraid of risks'? Possibly. But it is placed in the context primarily of physical rather than fiscal risks. The former is generally seen as unequivocally positive; the latter has always been given a mixed reception in this country, and that opinion has veered sharply negative in the last twelve months. Conflating the two is an act of deliberate deception.
Quote:
2. (obsolete)
3. 'have the courage of one's convictions', to act in accordance with one's beliefs, esp. in spite of criticism.
There you go. When the show is set up to encourage risk-taking, to have the courage of your fiscally cautious convictions isn't easy. Ask Dot, who turned down her £12,000 target because she didn't have the courage of her convictions but instead allowed herself to 'play the game', or to be more exact, play the role of 'game player'. By the time she had a dignified opportunity to stop the ride and get off, she'd lost almost three-quarters of her money and was full of regret. That was perhaps an extreme example; I don't doubt there are many more that are less obvious. Shell could have been another, but didn't allow it to happen. Good on her!
Ultimately, the more Noel talks up the 'courageous' option of No Dealing, the more it becomes courageous to Deal.